Bike as fashion
Thread started by theroyalacademy
at 04.16.09 - 9:15 amhttp://www.nytimes.com/2009/04/16/fashion/16CODES.html
New York Times
April 16, 2009
Riding the It Factor
By DAVID COLMAN
The Great Downturn may have its first real status symbol.
It has plenty in common with recent extravagances. Like the Range Rover or the Sub-Zero fridge, it has a solid frame designed for function. Like a Louis Vuitton trunk, it has a chic design and a patina of history stretching back to the 19th century. And like a bottle of San Pellegrino, it evokes that genteel way of life that Europeans are always going on about.
This new It object is the glossy black Dutch bicycle, its design unchanged since World War II. Increasingly imported to the United States and starting to be seen on the streets of New York (and in the windows of at least one clothing store), it appears to have everything a good craze needs. That includes a hefty price tag — usually between $1,000 and $2,000 — and a charming back story about how the bikes have been an indispensable part of the picturesque Dutch cityscape for decades.
But can New York revert to New Amsterdam? Can the bicycle, the urban answer to the wild mustang, slow down and put fenders on? Can the urban cyclist, he of the ragtag renegade clothes or shiny spandex, grow up and put on a tie?
Serious obstacles stand in the way. Even as bicycle sales and ridership are up, even as the city becomes more bike friendly than ever, the extreme poles of bike culture are still in many ways hostile to biking as it is done in the Netherlands. There, where riding a bicycle to work in a suit and tie is as notable an act as drinking a cup of coffee, there is no bike culture — all culture includes the bike.